- April 12, 2024
Over 60% of Americans still prefer restaurant dining over delivery or takeout. That means they are more likely to visit you. But do you know what attracts them to a restaurant? Service and offers, menu, and ambiance. Yes, that’s right! While the quality of service, offer, and menu is up to you, the ambiance is a one-time fix. Here, we will discuss how to create ambiance using steel buildings.
Using Metal Building To Create A Custom Restaurant Ambience
Whether you are a local fast casual food business or a cafeteria, the ambiance is something that not only defines food but adds a unique signature to your restaurant business.
Custom Exterior For Restaurant Steel Buildings
First, let’s describe what ambiance even means. Ambiance, from the customer’s perspective, is the experience they have from the moment they step onto the street to the moment they take their seat in your restaurant. They judge the external appeal, design, immediate surroundings, color, interiors, cleanliness, smell or odor, and comfort.
Combine all this, and you have the first impression of your restaurant in a customer’s mind. So, how can you improve your restaurant’s external appearance? Here are some ways in which you can create a custom-designed exterior that matches the theme of your restaurant metal business.
Adding Facades
Sidings are a great way to improve the look of boring, industrial-looking steel buildings. You can opt for brick veneer, faux wood or stone, or translucent glass panels. You can even add 3D or curved metal panels for a modern and sleek look.
Another option is perforated steel panels. You can add LED backlighting to display your restaurant logo or name.
Green & Manicured Surrounding
Add some greenery to your restaurant metal buildings outdoors to create a warm & welcoming natural environment.
Restaurant Outdoor Signage & Logo
These will let people know your restaurant is nearby so they can check-in. Having a defined, clean logo helps build a brand identity, especially if you plan to expand your restaurant chain in the future.
Lean-To
To create an additional outdoor eating space for your customer, add a lean-to to your metal building. This will increase your seating capacity.
Custom Interior Floor Plan
Go for a clear-span metal building. It does not have any internal support columns, so you have unobstructed space to work out the floor plan. You can add sections such as a kitchen, dining area, restroom, entrance and waiting area, bar, staff area/ backroom, and large windows and doors.
Decorate the interior with lights, fixtures, and artwork, and play nice music. Ensure that the indoor temperature is comfortable enough for your customers and that there is enough fresh air throughout the restaurant. You can add fragrances, but make sure they are subtle and not overpowering.
Focus Bull’s Eye With Restaurant Metal Building
The profit of a restaurant business is around 4% to 5%, which means you need to invest wisely. But how is a steel structure a wise choice, given that the installation cost is higher than traditional ones? While that is true, it isn’t the whole story.
Metal structures are virtually maintenance-free buildings. They are made of inorganic material that does not attract termites. Metal panels are thick and dense enough to let rodents chew and enter inside. You can put metal screens on vents, windows, and other openings to avoid insects and roaches.
In addition, metal is non-porous and does not absorb water from air or rain. Hence, panels do not rot or decay due to fungi development. Metal roof surfaces have less friction, aiding the flow of water, dust, and debris faster. Choose a vertical corrugated roof with Viking Metal Garages and enjoy a restaurant metal building with low maintenance.
Metal structures can be easily made energy efficient by adding insulation, vents, and natural lighting sources. This reduces energy consumption. You can even get a tax credit if you can save 30% or more on your utility bills.
It is easy to coat restaurant steel buildings with a layer of fire retardant. With fire protection, a metal structure can resist fire for up to four hours, which is enough time to extinguish it. Insurance companies are familiar with the superiority of steel buildings. That’s why they may offer 30 to 40% less premium charges.
Effect On Profitability
When customers are served, they rate you based on what they have experienced from the moment they see your restaurant until they are seated. A nice ambiance will always be appreciated, and as a profitable restaurant, you must know how to capitalize on it.
An overall good customer experience means value for service. This will help gain returning happy customers.
Bonus: Tackle Negative Reviews On Third Party Sites
It may happen once in a while that you can’t cater to the needs of some of your customers. So, what to do? After all, negative reviews have an adverse impact on your business. A simple and cost-effective way to bypass these negative comments is to ask your customers for feedback after they are done dining.
A performance survey is like a lifesaver to restaurant owners. People who aren’t satisfied with the services often tend to leave bad reviews online. However, you can ask your customers for feedback to determine what they feel. They will speak to you directly, reducing the chance of posting online.
Further, you can gather feedback by asking questions to improve your ratings. This will let you know your strengths and weaknesses so you can make future improvements.
What Else Can Add, Apart From a Delicious Menu & Ambience, To Attract Customers?
- Maintain service standards and trained employees.
- Experiment with food & drinks, an attractive menu, etc.
- Pay attention to food plating and serving (especially if you are opening a dining restaurant).
- Special offers include promo codes, loyalty programs, gift cards, free Wi-Fi, live music, etc.
- Social media for promoting your business.
- List your restaurant on Google My Business and Bing Places.
- Use email marketing.
Get Restaurant Metal Building Served On Your Lot Today!
Browse Viking Metal Garages to find a suitable structure for your restaurant business. Call now at (704)-741-1587 to find out about ongoing sales and offers. We are happy to serve you.
Alabama